How Sigma develops ethical AI

How Sigma
develops ethical AI

Sigma AI is deeply committed to delivering ethical artificial intelligence projects — including Generative AI — in a manner that is transparent and socially beneficial.
Our approach includes:

Ethical data annotation

Accuracy & integrity

We implement rigorous quality control measures and continuous monitoring to align data quality with human judgment from domain experts for generative AI. Additionally, we can achieve up to 99.99% accuracy for traditional AI projects with objective measurements.

Transparency

We offer clear documentation of our data annotation processes, making methodologies accessible to all stakeholders. This is particularly important when supporting subjective generative AI projects.

Compliance

We ensure compliance with ethical standards and regulations, continually updating our practices to reflect the latest advancements in the field.

Bias mitigation

Bias prevention

We hire multicultural staff from more than 120 countries and require bias training for our team. We provide ongoing monitoring and targeted continuing education to prevent bias.

Bias identification

Bias exists in the data used to train machine learning models, often due to historical patterns of discrimination or lack of representative data. Sigma AI works to identify and reduce biases by incorporating bias detection in our program management. We also offer tools to pre-process data to improve quality, and to increase data diversity and coverage.

Inclusive & representative data

We advise clients on methodologies to select balanced and representative data sets or synthetic data to ensure it reflects diverse populations and scenarios.

Ethical treatment of people

We contribute to a better world by creating jobs, paying living wages, and providing employment and career advancement opportunities for marginalized workers. This helps reduce poverty, promote equal opportunities, empower women, and provide income for individuals in rural, remote, or low-income communities, as well as for people with disabilities through our work-from-home model.

Hiring diversity

Our staff hail from 120 countries and speak more than 600 languages and dialects. Notably, more than 70% of our project and program managers are women, and the majority of our annotators are women.

Employee training

Sigma AI provides comprehensive training and continuous feedback to the annotators to achieve unmatched quality. We also require 100% compliance on security and safety training.

Continuing education

We recognize that AI automation can be a challenge — or even a threat — to some workers. This prompted us to invest in education to support career advancement, upskilling them to adapt and succeed in more complex AI-related jobs.

Ethical treatment of people

We help our employees prevent workplace injuries and minimize fatigue with mandatory break times, training on proper ergonomics, and by providing ergonomic devices in our workplace. Read more about our ethical treatment of our workforce.

Ethical practices in AI development

At Sigma, our focus is on people: those we work with and those we serve. Since our founding in 2008, we have upheld a Code of Ethics as a core part of all our contracts with employees, contractors, partners, and providers.

Our Code of Ethics reflects Sigma’s values, promoting inclusion, equal opportunities, privacy, and confidentiality. It emphasizes respect, empathy, and fair treatment for everyone.

Ethics partnerships

We prioritize the privacy of individuals by giving them the choice to consent to their data being used in AI. We comply with GDPR and all relevant local and national privacy laws. Please address us here with any concerns.

Audits

To oversee our ethical practices, we have established robust accountability structures, including regular audits and independent reviews.

Privacy

Learn more about ethics in AI

IA ética aims to do no harm and continuously assess the impact of AI on society, while responsible AI involves putting principles into practice to create safe, fair and trustworthy AI systems.

Sigma AI is dedicated to ethical AI development, transparency, and social responsibility. We aim to create AI systems that are not only advanced but also fair and beneficial to individuals and society.

Want to learn more?

Read about our approach to corporate environmental and social responsibility.